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Some people probably first think of VoD providers for movies and series like Amazon Prime Video, but there are also video platforms that are very well suited for the business context and offer numerous features besides VoD that make the life of event marketing managers easier.
With the ability to access video content at any time, VoD allows companies to reuse their content and increase marketing efficiency.
More and more marketers are asking, "what does VoD mean": does it primarily mean content intended for home or business users? We would say both.
Video on demand is a video (or other content formatsuch as a livestream or webinar) that can be accessed from an online archive.
A distinction is made as to whether the content is free or paid for (pay per view).
Streaming can be hosted via streaming services such as Amazon Prime, Sky Ticket, or Netflix (intended for home users; these formats are often watched via smart TVs; often in ultra HD) or video platforms such as STREAMBOXY.
Video on demand platforms offer significantly more useful functionalities for companies, such as secure video hosting, integrated subscriber management software, branding or analytics.
Integration of video on demand content into a video platform
One of the main benefits of VoD for businesses is the ability to create a centralized video platform. This platform can contain all types of video content that a company needs, such as product demos, customer testimonials, and instructional videos.
By having all of this content available in one place, visitors can easily discover and consume the content that interests them. This can help nurture visitors and convert them into customers.
Another advantage of VoD is the ability to broadcast content over a longer period of time. This allows companies to reach a wider audience, as people who were unable to attend a live event or live stream can still access the content at a later time. In addition, the ability to post-process and edit content provides a higher quality viewing experience for viewers.
What are the pros and cons of VoD for businesses?
1. improve content lifecycle through VoD
In addition to pre-recorded videos, companies can also use video on demand (VoD) to repurpose live streams and webinars. By recording a livestream or webinar, companies can make the content available to a wider audience, even after the event is over. This allows people who were unable to attend the live event to access the valuable information and insights shared during the event.
Reusing live streams and webinars as VoD has many advantages for companies. One benefit is the ability to increase the reach and impact of the event. By making the content available on demand, more people can access the information and insights provided during the event, even if they couldn't be there live.
Another benefit is the ability to generate additional revenue through paywalls or subscriptions. By making content available for purchase or as part of a subscription package, companies can monetize their content and generate additional revenue. In addition, repurposing live streams and webinars as VoD can also help with lead generation by including calls to action in the content.
3. analysis & reporting
In addition, VoD also enables better data and analytics collection by providing metrics on audience activity and audience demographics that can be used to improve future content creation and strategy. The ability to post-process and edit content provides audiences with a higher quality viewing experience and can be used for training and educational purposes.
One of the challenges of using VoD is losing the character of a live event. The lack of interaction and emotion can make it difficult to connect with audiences in the same way as a live event or live stream. However, companies can overcome this challenge by incorporating interactive elements into their VoD content, such as quizzes or polls.
What are the technical requirements?
When it comes to the technical aspects of video on demand (VoD), there are several important factors to consider.
One of the most important aspects is the use of encoders. Encoders are used to convert the raw video into a format that can be streamed over the Internet. Different encoders use different algorithms and settings to compress the video, which can affect the final quality of the video.
It's important to use high-quality encoders to ensure that the video looks good on a variety of devices and Internet connections.
Another important technical aspect is the use of adaptive streaming. With adaptive streaming, the video can be streamed at different resolutions and bit rates depending on the viewer's Internet connection. This helps to ensure that the video is streamed smoothly and without buffering, regardless of the viewer's internet connection. These points should be considered when choosing a suitable streaming platform.
Another important aspect is a suitable hosting infrastructure and content delivery network (CDN) to ensure that the video can be streamed quickly and reliably to a large number of viewers. A CDN also helps reduce the load on the company's servers, which can be critical when there is high traffic and a large number of viewers.
User friendly players
In addition, a user-friendly player that allows users to browse the video, adjust the playback speed, and use other interactive elements can enhance the viewing experience.
What are the use cases?
Video on Demand (VoD) is a versatile technology that can be used by businesses in a variety of ways.
Three specific use cases for VoD services in companies are presented below:
1. employee training and development
Companies can use VoD to create training videos for their employees. These videos can cover a wide range of topics, such as product knowledge, customer service, and compliance.
Because the videos are available on-demand, employees can watch them at their own pace and on their own schedule. In addition, companies can use VoD to create webinars and other educational content for employee development.
2. product demos and testimonials from customers
Companies can use VoD to create product demos and customer testimonials that can be used to educate and persuade potential customers. These videos can be embedded on the company website and shared on social media to reach a wider audience.
3. recording and repetition of events
Companies can use VoD to record and replay live events such as conferences, trade shows, and product launches. By making the videos available on demand, people who were unable to attend the live streaming can still access the valuable information and insights shared during the event. In addition, companies can monetize the event by setting up a paywall or offering it as part of a subscription package.
In summary, video-on-demand is a valuable tool for companies to reach and engage with their audience. By creating a centralized video platform that contains all types of content, companies can nurture their visitors and convert them into customers. In addition, the ability to broadcast and post-process content over a longer period of time provides audiences with a higher-quality viewing experience. While there are some challenges to using VoD, companies can overcome them by incorporating interactive elements into their content.