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Video on Demand - definition and advantages for companies

Video on demand is becoming an increasingly popular tool for companies to reach and engage with their audience.

Table of contents

Some people probably first think of VoD providers for movies and series like Amazon Prime Video, but there are also video platforms that are very well suited for the business context and offer numerous features besides VoD that make the life of event marketing managers easier.

With the ability to access video formats at any time, VoD allows companies to reuse their content and increase video marketing efficiency.

VoD Meaning

More and more marketers are asking, "what does VoD mean": does it primarily mean content intended for home or business users? We would say both.

Video on demand is a video (or other content formatsuch as a livestream or webinar) that can be accessed from an online archive.

A distinction is made as to whether the content is free or paid for (pay per view).

Streaming can be hosted via streaming services such as Amazon Prime, Sky Ticket, or Netflix (intended for home users; these formats are often watched via smart TVs; often in ultra HD) or video platforms such as STREAMBOXY.

Video on demand platforms offer significantly more useful functionalities for companies, such as secure video hosting, integrated subscriber management software, branding or analytics.

Integration of video on demand content into a video platform

One of the main benefits of VoD for businesses is the ability to create a centralized video platform. This platform can contain all types of video content that a company needs, such as product videos, video podcasts and educational videos.

By having all of this content available in one place, visitors can easily discover and consume the content that interests them. This can help nurture visitors and convert them into customers.

Another advantage of VoD is the ability to broadcast content over a longer period of time. This allows companies to reach a wider audience, as people who were unable to attend a live event or live stream can still access the content at a later time. In addition, the ability to post-process and edit content provides a higher quality viewing experience for viewers.

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What are the pros and cons of VoD for businesses?

1. improve content lifecycle through VoD

In addition to pre-recorded videos, companies can also use video on demand (VoD) to reuse live streams and webinars. By recording a live stream or webinar, companies can make elaborated customer journeysavailable to a larger audience, even after the event has ended. This allows people who were unable to attend the live event to access the valuable information and insights that were shared during the event.

The reuse of live streams and webinars has many advantages for companies. One benefit is the ability to increase the reach and impact of the event. By making the content available on-demand, more people can access the information and insights provided during the event, even if they were unable to attend live.

2. monetization

Another advantage is the ability to generate additional revenue through paywalls or subscriptions. By making the content available for purchase or as part of a subscription package, companies can monetize their content and generate additional revenue. In addition, reusing live streams and webinars can also help with lead generation by including calls to action in the content.

3. analysis & reporting

It also enables better data and analytics collection by providing metrics on viewer activity and audience demographics that can be used to improve future content creation and strategy. The ability to post-process and edit the content provides a higher quality viewing experience for the audience and can be used for training and educational purposes.

4. interaction

One of the challenges of using VoD is the loss of the character of a live event. The lack of interaction and emotion can make it difficult to engage with the audience in the same way as a live event or live stream. However, companies can overcome this challenge by incorporating interactive elements into their content, such as quizzes or polls.

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What are the technical requirements?

When it comes to the technical aspects of video on demand, there are several important factors to consider.


One of the most important aspects is the use of encoders. Encoders are used to convert the raw video into a format that can be streamed over the Internet. Different encoders use different algorithms and settings to compress the video, which can affect the final quality of the video.

It's important to use high-quality encoders to ensure that the video looks good on a variety of devices and Internet connections.

Adaptive streaming

Another important technical aspect is the use of adaptive streaming. With adaptive streaming, the video can be streamed at different resolutions and bit rates depending on the viewer's Internet connection. This helps to ensure that the video is streamed smoothly and without buffering, regardless of the viewer's internet connection. These points should be considered when choosing a suitable streaming platform.


Another important aspect is a suitable hosting infrastructure and content delivery network (CDN) to ensure that the video can be streamed quickly and reliably to a large number of viewers. A CDN also helps reduce the load on the company's servers, which can be critical when there is high traffic and a large number of viewers.

User friendly players

In addition, a user-friendly player that allows users to browse the video, adjust the playback speed, and use other interactive elements can enhance the viewing experience.

Man watching video on demand

What are the use cases?

Video on demand is a versatile technology that can be used by companies in a wide variety of ways.

Video on demand formats

Three specific use cases for VoD services in companies are presented below:

1. employee training and development

Companies can use VoD to create training videos for their employees. These videos can cover a wide range of topics, such as product knowledge, customer service, and compliance.

Because the videos are available on-demand, employees can watch them at their own pace and on their own schedule. In addition, companies can use VoD to create webinars and other educational content for employee development.

2. product demos and testimonials from customers

Companies can use videos to create product demos and customer testimonials that can be used to educate and persuade potential customers. These videos can be embedded on the company website and shared on social media to reach a wider audience.

3. recording and repetition of events  

Companies can use VoD to record and replay live events such as conferences, trade shows, and product launches. By making the videos available on demand, people who were unable to attend the live streaming can still access the valuable information and insights shared during the event. In addition, companies can monetize the event by setting up a paywall or offering it as part of a subscription package.

Laptop with VoD provider


To summarize, video-on-demand providers are a valuable tool for your video storytelling to reach and engage with your audience. By creating a centralized video platform and engaging video thumbnails, video content marketing companies can nurture their visitors and convert them into customers. In addition, the ability to broadcast and post-process content over a longer period of time provides audiences with a higher quality viewing experience. While there are challenges to using subscription video on demand, companies can overcome these by incorporating interactive elements into their content.

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