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In recent years, the broadcasting of livestreams has increased more and more. The advantages are obvious and there is no lack of interested audience in front of the screens.
Anyone looking for a suitable provider is now spoiled for choice. But how do you find the right live streaming platform? It's best to consider your individual needs and goals before making contact.
What is a livestream?
Livestreams or webcasts are a modern form of one-to-many communication for transmitting certain information or, in this case, events from a central point, namely one's own website, to countless other participants.
Traditionally, this function was performed by radio and TV. Since the advent of the Internet, the possibilities have expanded. Another advantage of livestreaming events is that conclusions can be drawn about how the information is received by viewers. In addition to automatic click counters, personal comments are possible on the streaming platform, enabling two-way communication.
Being physically present at an event of any kind is no longer necessary with a livestream. It can be used for purely digital events, but equally for hybrid ones. In recent years, the broadcasting of livestreams has increased more and more. The advantages are obvious and there is no lack of interested audience in front of the screens.
Anyone looking for a suitable provider is now spoiled for choice. But how do you find the right live streaming platform? It's best to consider your individual needs and goals before making contact.
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How do you host a successful livestream?
1. advertise it in advance
In order to get the best out of the live streaming event, you should definitely advertise it well in advance. The familiar social media channels areobligatory here. In addition, prior mailings as part of invitation management are a good way to draw attention to the upcoming event.
Reading Tip: Event marketing: definition, goals and benefits
2. create good concept
The first thing you should do is create an appealing and well thought-out concept for your livestreaming. This includes a list of the various contents, but also the details of the technical implementation.
The more professional it is, the better. Together with the concept creation, the goal of the event is also defined, if it has not already been determined.
It is also important to identify the target audience in order to better target them. Also, consider details that will keep viewers engaged throughout the livestreaming so they don't lose interest prematurely. Only those who feel addressed will stick with it.
3. interaction
Successful interaction is a decisive criterion for live streaming events. If you greet the participants by name, a personal contact is established that creates commitment.
Ask questions and make use of thematic polls that you can then evaluate. Also, don't forget to share mentioned links in the comments.
Plan appropriate time and/or personnel resources to respond to messages from participants in the chat as well as the comments. If contact remains one-sided, disappointment can quickly arise.
Interaction tools help to engage the target group even more.
Man uses livestreaming platform
Reading tip: 5 tips for more interactive events
4. technical and personnel requirements
- Use Real Time Monitoring
Real Time Monitoring allows you to monitor during the live stream whether the broadcast is reaching the viewers correctly. It also allows you to react quickly in case of changes or unexpected events. Real Time Monitoring is used in many technical areas.
- Avoid delay
Look for low latency to avoid delay. Latency describes the time between a command and the expected response. This benefits the success of the interaction. If a delay occurs, for example in polls, this should be planned for ahead of time by the moderator.
- Ensure stable Internet
A stable Internet is an important prerequisite to avoid annoying disruptions or even server crashes during live streaming events. There are two technical aspects that should be paid special attention to:
Max bitrate
The maximum bitrate includes the setting of the bitrate at which your participant receives the livestream during the event. The video bitrate can be set centrally depending on the platform.
It is essential for virtual corporate events, for example. The overall quality of the broadcast of the event via a streaming platform depends very much on a good Internet connection.
It should be as customizable as possible to ensure optimal quality throughout.
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Livestream Health Monitoring
Livestream Health Monitoring shows during a livestream broadcast in the event days whether the livestream is currently being broadcasthealthy ornot healthy.
"Healthy" describes the state of a stable live stream in which the bit rate is sufficient and the stream is not interrupted. As soon as this is no longer guaranteed, the status changes to "Not healthy".
This allows you to see at a glance if your livestream is running error-free or if there is a problem with the transmission.
Reading Tip: How Livestreaming Works: Technically Explained in a Simple Way
5. follow-up
As part of the follow-up, easily consumable content, called snackable content, is created from the event that has taken place on the live streaming platform . This can be videos, texts or images that serve more of an entertainment purpose. These are positioned on your social media channels.
6. analysis and optimization
Once the follow-up is done, it's time for analysis and optimization, if it's not going to be the first live streaming event.
Go through the event again in detail and ask yourself what you want to do better next time. Because optimization is always possible - especially, of course, if you were not completely satisfied or the number of participants was low or interest was lost in between.
How is the success of a livestream measured?
Of course, after the livestreaming is done, you want to know if the event was a success. This is possible based on the number of participants.
Furthermore, there are certain tools that can measure how engaged the participants were. CRM (Customer Relationship Management) integration is also useful for evaluation if you want to sell products or services.
Checklist for the right live streaming platform for your business
In order to find the appropriate live stream platform to achieve your goals, here are some points to consider:
- Number of spectators
If you expect very high viewership, make sure that the live video platform is designed for it.
- Live transcript
Is a transcript needed to analyze the stream in more detail afterwards?
- Branding and whitelabeling
For agencies in particular, clarifying whether certain CI requirements must be met is important.
- Recording of the livestream
Do you want your livestreaming to be recorded? Then you can let attendees access it after the event, whenever they want. The reach becomes even greater and is not limited in time.
The on-demand video can then be uploaded to a video platform. Secure video hosting is particularly important here.
- Multilingualism
You may want a multilingual livestream. If so, which languages are required and which live video platform can realize this? Simultaneous translations are possible via Qonda, for example.
- Security
In terms of security, the question nowadays is whether the live stream platform is DSGVO-compliant. The registration of the participants should also take place within the framework of the GDPR.
- Interaction
The topic of interaction also often plays a major role in live streaming events. What interaction options do you need in your case?
These blog articles may also interest you:
Time zone settings for international events
Event Trends 2022: The future of hybrid events
Measuring event success correctly
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