The advantages of video platforms for companies

Video platforms and metaverse events are becoming increasingly popular with companies, especially for industries that have products that require a lot of explanation, such as the automotive and manufacturing industries.

These video hosting platforms with a focus on marketing simplify the management of corporate videos and content in companies. Video content such as webcasts can be easily shared, stored and distributed. This makes them a valuable tool for internal and external communication. We explain the advantages and what you should look out for when making your choice.

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What are the most popular free and paid video-on-demand providers?

Premium provider:

1. Movingimage
2. Wistia
3. Vidyard
4. Brightcove
5. Worpress Video Hosting
6. Sprout Video
7. Swarmify
8. Panopto

Free providers:

1. Youtube
2. Facebook
3. Dailymotion
4. Vimeo
5. Twitch
6. Spotlighter

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What are the advantages of video platforms?

Upload and categorization

One of the most important elements of a video platform is the ability to easily upload video content and organize it in a content management system (CMS).

Popular formats that are managed in enterprise content management are product videos, video podcasts and promotional videos. What exactly is uploaded depends, among other things, on the video content marketing strategy.

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In addition, many video platforms offer the ability to add subtitles and other metadata to videos, making them more accessible to a wider audience. The ability to add this information to videos makes it easier for marketing teams to reuse content for different languages or audiences.

Providing a central location to store, organize and share video content also improves the lifecycle of the content.

A video asset management tool helps B2B marketers create more engaging and effective video marketing campaigns.

Marketing teams can easily access and reuse existing videos instead of having to create new content from scratch.

Share videos internally and externally

A video platform can also improve coordination between marketing and sales.

It offers sales teams the opportunity to easily access video formats and share them with potential customers. Many YouTube alternatives offer the ability to distribute videos through a variety of channels, such as email, social media platforms, Google Ads and embedded links. This allows sales teams to share videos with prospects and customers.

This allows companies to easily share videos with employees, customers and other stakeholders. In addition, many video platforms offer the option to set permissions and control who can access and view certain videos. This ensures that sensitive content is only seen by the appropriate people.

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Secure video hosting

One of the most important features of video hosting solutions is security and encryption.

Many platforms offer the option of encrypting videos to protect them from unauthorized access and ensure that only authorized users can view them.

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In addition, many virtual event platforms are hosted on secure servers and offer additional security measures to protect against hacking and other forms of cyberattack.

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The other components of the video platform, such as the participant management should ideally also be GDPR-compliant. Ideally, the cloud platform should also have ISO and Tisax certification.

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Analysis & Reporting

Video platforms also offer their own video analytics that allow companies to track views, engagement and other metrics of their on demand videos. This can be valuable in understanding which videos are resonating with audiences and which are not. Using this information, companies can make data-driven decisions about what kind of videos to produce and how to distribute them.

In this way, the effectiveness of the video content can be increased over time and thus also the lifetime of the content.

A connection to the CRM is also very useful, as relevant information and KPIs can be passed on to the sales team. Analysis data can also be exported quickly and easily in some platforms.

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Relevant KPIs are:

• Dwell time
• Completion rate
• Interactions

Role management

In addition, many video platforms offer the option of setting permissions. This allows you to control who can access and watch certain videos.

This ensures that sensitive content is only seen by the appropriate parties, which helps to ensure that communication and content between teams is aligned.

Branding & Whitelabeling

Another important feature of video platforms is the ability to whitelabel the platform and incorporate the company's branding. This means that companies can customize the appearance of the platform to match their own branding and design guidelines . This can include adding a company logo, customizing the color scheme and using custom fonts.

The branding and whitelabeling of a video platform is important for several reasons:

• Give companies, their employees, customers and other stakeholders a professional and consistent image
• Building a strong brand identity
• increase user commitment and acceptance.
• Branding creates trust
• Consistency with the overall image and message of the company
• Higher value through own and customized solution instead of general product

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SEO optimization

There are several ways to optimize video content for search engines (SEO) when using a video platform. Here are a few important strategies:

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Keyword-rich titles and descriptions

When uploading a video to a video platform, you should use a title and description that contain relevant keywords. This helps search engines understand the topic of the video and increases the likelihood that it will appear in search results for these keywords. Make sure that this content can be added to the video platform.

Optimize the name of the video file

Before uploading a video to a video platform, you should give the video file a name that contains relevant keywords. This helps search engines to understand the topic of the video and increases the likelihood that it will appear in the search results for these keywords.

Add captions and subtitles

Adding subtitles and closed captions to a video can also help improve search engine optimization. Search engines cannot watch or listen to a video, but they can read subtitles and captions. These make it possible to understand the topic and content of the video. Subtitles can also help to improve accessibility for people who are deaf or hard of hearing. This can also help improve search engine optimization.

Use structured data

Many video platforms support structured data, i.e. a way to add additional information to a video to help search engines understand the content. This includes information such as the duration of the video, the date of publication and the names of the people who appear in the video.

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Create a transcript

Creating a transcript of a video can also help improve search engine optimization. Search engines cannot watch or listen to a video, but they can read a transcript that allows them to understand the topic and content of the video.

In addition, transcripts can help to improve accessibility for the deaf or hard of hearing, which also helps to improve search engine optimization.

Some video platforms offer automatic transcripts.

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Conclusion

To summarize, video platforms are a valuable tool for video storytelling. They offer a range of features that make it easy to upload, organize, share and distribute video thumbnails and content. They also offer security and encryption features, analytics and other features that allow companies to make data-driven decisions about their video content. With the increasing demand for corporate video as a communication tool, companies that want to remain competitive should consider using a video platform and develop appropriate customer journeys.

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