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Video platforms are becoming increasingly popular with companies, especially for industries that have products that require a lot of explanation, such as the automotive and manufacturing industries.
These video hosting platforms with a focus on marketing simplify the management of content in companies. Video content such as webcasts can be easily shared, stored and distributed. This makes them a valuable tool for internal and external communication. We explain the advantages and what you should look for when choosing.
What are the most popular free and paid video-on-demand providers?
- Worpress Video Hosting
- Sprout video
What are the advantages of video platforms?
Upload and categorization
One of the most important elements of a video platform is the ability to easily upload video content and organize it in a content management system (CMS).
Popular formats that are managed in an enterprise content management system include product demonstrations, training videos and promotional videos. What exactly is uploaded depends, among other things, on the video content marketing strategy.
In addition, many video platforms offer the ability to tag videos with subtitles and other metadata, making them more accessible to a wider audience. The ability to tag videos with this information makes it easier for marketing teams to repurpose content for different languages or audiences.
Providing a centralized location to store, organize, and share video content also improves the content lifecycle.
A video asset management tool helps B2B marketers create more engaging and effective video marketing campaigns.
Marketing teams can easily access and reuse existing videos instead of having to create new content from scratch.
Share videos internally and externally
A video platform can also improve alignment between marketing and sales.
It offers sales teams the ability to easily access and share video formats with potential customers. Many YouTube alternatives offer the ability to share videos across a variety of channels, including email, social media platforms, Google Ads, and embedded links. This allows sales teams to share videos with prospects and customers.
This allows organizations to easily share videos with employees, customers, and other stakeholders. In addition, many video platforms offer the ability to set permissions and control who can access and view certain videos. This ensures that sensitive content is only seen by the appropriate people.
Secure Video Hosting
One of the most important features of video hosting solutions is security and encryption.
Many platforms offer the option to encrypt videos to protect them from unauthorized access and ensure that only authorized users can view them.
In addition, many virtual event platforms are hosted on secure servers and offer additional security measures to protect against hacking and other forms of cyberattacks.
The other components of the video platform, such as the participant management should ideally also be DSGVO-compliant. Ideally, the cloud platform also has ISO and Tisax certification.
Analysis & Reporting
Video platforms also offer their own video analytics that allow companies to track views, engagement, and other metrics of their on-demand videos. This can be valuable in understanding which videos are resonating with audiences and which are not. Using this information, companies can make data-driven decisions about what types of videos they produce and how they are distributed.
This can increase the effectiveness of the video content over time and thus the lifetime of the content.
A connection to the CRM is also very useful, as relevant information and KPIs can be passed on to the sales team. Analytics data can also be exported quickly and easily in some platforms.
Relevant KPIs are:
- Dwell time
- Completion Rate
In addition, many video platforms offer the ability to set permissions. This allows them to control who can access and watch certain videos.
This ensures that sensitive content is only seen by the appropriate parties, which helps ensure that communication and content between teams is aligned.
Branding & Whitelabeling
Another important feature of video platforms is the ability to whitelabel the platform and incorporate the company's branding. This means that companies can customize the look and feel of the platform to match their own branding and design guidelines . This can include adding a company logo, customizing the color scheme, and using custom fonts.
Branding and whitelabeling a video platform is important for several reasons:
- Convey a professional and consistent image to companies, their employees, customers, and other stakeholders
- Build strong brand identity
- Increase user engagement and adoption.
- Branding creates trust
- Consistency with the overall image and message of the company
- Higher value due to own and customized solution instead of generic product
There are several ways to optimize video content for search engines (SEO) when using a video platform. Here are a few important strategies:
Keyword rich titles and descriptions
When you upload a video to a video platform, you should use a title and description that include relevant keywords. This helps search engines understand the topic of the video and increases the likelihood that it will appear in search results for those keywords. Make sure that this content can be entered into the video platform.
Optimize the name of the video file
Before uploading a video to a video platform, you should give the video file a name that includes relevant keywords. This helps search engines understand the topic of the video and increases the likelihood that it will appear in search results for those keywords.
Add captions and subtitles to images
Adding subtitles and captions to a video can also help improve search engine optimization. Search engines cannot watch or listen to a video, but they can read subtitles and captions. These make it possible to understand the topic and content of the video. In addition, subtitles can help improve accessibility for people who are deaf or hard of hearing. This can also help improve search engine optimization.
Use structured data
Many video platforms support structured data, which is a way to add additional information to a video that helps search engines understand the content. This includes information such as the duration of the video, the date it was published, and the names of the people who appear in the video.
Create a transcript
Creating a transcript of a video can also help improve search engine optimization. Search engines can't watch or listen to a video, but they can read a transcript that allows them to understand the topic and content of the video.
In addition, transcripts can help improve accessibility for the deaf or hard of hearing, which also helps improve search engine optimization.
Some video platforms offer automatic transcripts.
In summary, video platforms are a valuable tool for businesses. They offer a range of features that make it easier to upload, organize, share and distribute video content. They also offer security, encryption, analytics and other features that help companies make data-driven decisions about their video content. With the increasing demand for video as a means of communication, companies that want to stay competitive should consider using a video platform.
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