Moderation as a change management tool

How does change work? And what role do events play in this?

Events can be used as a platform to raise awareness, mobilize support and bring about change by bringing people together around a common concern or problem - as a tool for organizational development, so to speak. They can also be used to create a sense of urgency or momentum, which can help drive action and effect change.

A facilitator plays a critical role in creating change by moderating conversations and discussions that lead to new ideas and solutions. A facilitator can also help keep the event on track, ensure that all voices are heard, and manage any conflicts that may arise. In addition, a facilitator can connect event participants to resources and organizations that can support them in their efforts to make change.

To better understand the role that events and, in particular, moderation play in change processes, we spoke to Miriam Janke. She is a moderator, event designer and moderation coach and gives us an insight into her previous experience.

Why did you decide to become a presenter?

Because I love people. I learned to present at journalism school and quickly realized that I find events better outside of radio presenting (great) and TV presenting (not so great) - because I interact with people and the audience, an energy is created, it's live and direct.

‍

What makes a good event memorable for you?

We only remember things that concern us, are relevant and touch us. In other words, an event has to get our attention, hit the nail on the head (topic, guests, fulfill needs) and trigger feelings in us.

We achieve this, for example, with a suitable event design that goes beyond the expected. A dramaturgy that surprises. Space for moments that get under your skin. A coherence in the sequence and formats that offers space for encounters and thoughts.

How do you recognize a good moderator?

The fact that he or she asks good questions, even in the briefing discussion with the client.

- What is the aim of the event?

- Who is the audience and what are their needs?

- What are the potential pitfalls?

A good moderator wants to find things out and is characterized by openness. They are also characterized by teamwork, stress resistance and the agility to respond spontaneously to changes.

‍

How does good moderation affect the interaction of participants - especially at online events?

It's great when people feel comfortable and seen by the moderator - and then simply be themselves, join in, approach each other and ask questions. Ideally, the moderator opens the door for conversations, interaction and togetherness through their attitude, charisma and craft. After all, that is their job: to be a bridge, e.g. between the audience and the topic.

‍

What do changes and change management in companies have to do with events?

Hopefully a lot! Events are often seen as isolated occurrences, as one-offs for a change, as a treat or a must-attend event. Or they are labeled as "change events" - which take place only once. But change needs continuity and depth. And places.

Events can be these places where transformation happens. A space for cultural change that we can enter and move in again and again.

Which event formats are particularly suitable for supporting a transformation process in a company?

Formats that are inclusive, exploratory and designed as a process. That ask questions instead of providing answers ("THIS is how change works!"), that are often iterative: With every loop, every event, something new and improved is added because you build on past experiences. Whether this is format A or B doesn't really matter.

Inventing your own formats or adapting existing ones is good - something that suits the people and the company. The key is: people always come before formats! Formats only serve a purpose. They serve a goal and serve us as people and employees.

‍

How can you initiate change processes in your own company?

With small things in many places that show credibility, consistency and composure. Change can be damn exhausting. It doesn't take individual events or big announcements to open people up to it or even get them excited about it, but rather signs of a different culture: the way we talk to each other in meetings or come together at an event. That can be powerful proof: Oh look, instead of Power Point battles on stage, we now have conversations with the management at the event!

What role does moderation play in this?

An important one, because she is a figure of identification and guidance: can I relate to the presenter, do I like the presenter, do I believe them? Moderators are also the eye of the needle through which the topic and concept have to pass - if they can't explain, convey or say something, it will be difficult. It is therefore wise to train moderators internally who know "their store" and help shape it.

This shows commitment, credibility and dedication on the part of the company; genuine interest in change. Dual moderation also works well: Someone from the outside brings professionalism and a fresh perspective, while someone from the inside has a wealth of knowledge about structures, history and people. In other words, craftsmanship and passion come together - a promising combination.

‍

How will change processes affect the event industry in the coming years?

To be honest, I'd like to know that too! Because we as an industry and as a society are ourselves in a massive process of change that is far from over after the pandemic. I think it's important to keep in mind that change can be shaped.

With every format decision, every event we organize and every feedback we give to a colleague, we cultivate a certain way of interacting and a certain culture.

We can start anew in every conversation, with every decision. Change always begins now, in this moment. The creative power of the moment is powerful.

‍

About the author

‍

(c) Goodfeelography / Sylvie Gagelmann.

Miriam Janke is an event accomplice: she is a sparring partner for good events that transform. As a presenter she is on stage, as an event designer she advises on the concept. As a moderation coach, she helps others to moderate professionally and enjoyably.

She not only finds New Work interesting as a moderation topic, but also lives it herself as an entrepreneur, e.g. through networks, sprints and workations with like-minded solopreneurs. The Berliner loves people, liveliness, cycling, tango dancing and colors.

More information about Miriam Janke can be found here:

www.fusionistas.de

www.miriam-janke.de

‍