Platform with individual branding &
Whitelabel functions

Whitelabeling means that the identifiers such as the name, logo, and lettering of the manufacturer or original provider are not recognizable on the product or service.
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Instead, a company can use whitelabeling to place its own branding on the product or service and thus appear with its own brand and branding.
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This usually involves using the company's own logo, colors, fonts and, in virtual space, its own URL.
White label streaming services enable agencies to stage virtual events in the customer's CI. In the white label video platform, it is therefore not possible to see which provider developed the platform. The same applies to the white label event app.

If a company has branded a product or service, this brings many advantages.
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A company generates trust through the usually more professional appearance of its own branding and the automatic communication of the company's own values. A completely branded product or event remains in the memory of customers and participants and thus also increases the recognition value.
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Both points usually result in increased customer loyalty, which is always advantageous for a company due to savings in costs and development effort.
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This results directly in a larger number of recommendations, greater event success, and ultimately a growing customer base.

Event branding refers to the process of creating a unique and consistent identity for your event or video platform.
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This includes using logos, colors, fonts, and other design elements that help your brand stand out from others in the market.
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Event branding is important because it helps increase brand recognition and attract and retain customers by creating a memorable and professional image.

To develop an effective event branding strategy, you should first identify your target audience and understand their needs and preferences.

Once you have a clear understanding of your target audience and brand positioning, you can develop a visual identity. This should be consistent across all of your marketing materials, including your event website, social media and promotional materials.

When designing event branding for video platforms, it's important to consider the unique challenges and capabilities of the medium. For example, you need to design logos and graphics that work well in both small and large formats and are easy to read on different types of screens. You should also consider the role of sound and music in your branding as part of successful event marketing.

Measuring the success of your event branding strategy depends on your specific goals and metrics. Some common metrics for branding success are brand awareness, customer engagement, and sales growth.

You can track these metrics by monitoring website traffic, social media engagement, and sales data. You may also want to conduct customer surveys or focus groups to get feedback on the effectiveness of your branding strategy.