Video asset management for your video platform

Effective video asset management tools have proven to be indispensable for many marketers and event managers in their video platform.

Videos are an important part of the marketing strategy for many companies. They can help

• to establish a brand,
• Promote products and services (e.g. through video content marketing)
• establish a connection with potential customers.

As the number of videos in use is constantly growing, an efficient video asset management system is essential. All videos are organized in an overview, protected and available at all times. Secure video hosting is also important.

Definition: Video Asset Management?

Video Asset Management (VAM) refers to the process of managing and structuring videos. It covers everything from the creation and transmission of videos to the archiving and use of the content. A VAM system helps to improve the management of videos while saving time and resources.

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What components does a video asset management system need for video platforms?

The various elements of a VAM system enable smooth management and use of the videos.

These are:

• a central media library in which all videos can be organized and stored. Virtual event platforms offer the option of uploading, editing and managing videos.
• an integrated player so that users can watch videos directly on the video platform.
• Video Analytics help you monitor and analyze the performance of your videos.
• Collaborate with multiple users on videos and provide feedback.
• Security to ensure that only authorized users have access to the videos and that they are protected.

The sum of these elements forms a comprehensive solution for video asset management.

Who needs video asset management?

Different people and departments in a company need a video asset management tool. The platform allows every employee in the company, regardless of their department, to access the desired videos and share them easily.

The tool can also ensure more efficient collaboration within the company, as it offers an easy way to provide and discuss feedback and comments between departments.

How can a video platform help?

Video platforms provide a practical solution for managing videos. It is also possible to determine who has access to the videos. The search for videos is simplified by metadata such as title, description and keywords. The integration of a digital video asset management tool is particularly valuable for companies with large media libraries that require quick and easy management.  

A VAM system can also help identify older videos that need to be updated to increase their effectiveness. By monitoring and analyzing video performance data, marketers and event managers can track engagement and interaction with their target audiences and adjust their strategies accordingly.

In addition, an integrated VAM system can improve collaboration and communication within the event marketing team. It allows users to leave and discuss feedback and comments on videos, improving collaboration and efficiency in the management and use of videos. Overall, a video asset management system is essential for event marketers to successfully support their events and marketing strategies.

What are the advantages of an integrated VAM system for event marketers?

Another important advantage of integrated video asset management systems is the ability to automate rights management. By defining access rights, companies can ensure that only authorized users can access and use certain video content. This protects the content and at the same time prevents unwanted persons from accessing sensitive data.

Terms of use can also be included automatically to ensure that the content is only used for the intended purpose. Metadata of your videos can be managed and optimized to make them easier to find.

A VAM system can help with this:

• Event promotion:

Videos can be used to promote the event and attract potential participants. These videos can then be shared on social media, on the homepage or in campaigns.

• Documentation:

Videos are recorded during the event so that they can be used later as a reminder or reference.

• Follow-up of leads:

If videos are recorded during the event, event managers can track potential customers and their interest in the event. This can be helpful for planning future events. Personalized videos can also be linked for different target groups. This can help to build a deeper connection with potential customers.

• Analysis of the performance:

Marketing teams can monitor and analyze the performance of their videos. The analyses can then be used to evaluate and improve the effectiveness of their strategy.

Conclusion

An efficient video asset management system is of great importance for event managers and marketers. It helps with the organization, monitoring and use of videos, resulting in improved efficiency and productivity. Video asset management makes it easier to manage and organize video material. It helps to find and reuse content quickly and easily. By using keywords and metadata, an efficient search can be ensured. Effective video asset management can save time and resources and increase efficiency within the company.

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