10 Tips for Successful Video Content Marketing in 2023

Video content marketing is becoming increasingly important for corporate videos of all sizes. According to a recent survey, 87% of marketers use video as a marketing tool, and 73% of them say that video has a positive impact on their return on investment. A video platform can help automate manual processes and provide secure video hosting.

So what exactly is video content marketing?  

Simply put, it is the use of video to promote or market a product or service. This can take the form of a video ad, a product video, a webcast or a tutorial. Depending on the stage of the customer journey, the aim of video content marketing is to captivate the viewer and persuade them to take a certain action, e.g. to make a purchase or visit a website.  

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10 tips for successful video content marketing  

1. start with a solid video marketing strategy

Before you start creating video storytelling, it is important that you are clear about your target audience, your goals and your budget. This way, you can ensure that your video marketing efforts are effective and align with your overall business goals.  

2. keep it short and sweet

Attention spans are short, especially when it comes to online videos. Make sure that the content marketing video is no longer than two minutes and gets to the point quickly.

3. use visually appealing graphics and animations

Dynamic graphics and animations can help keep the viewer's attention and make your video more memorable. An appealing video thumbnail is also important,

4. use meaningful headings and subtitles

A meaningful headline or subtitle can attract the viewer's attention and encourage them to watch the video.  

5. invest in a high-quality video production

Poorly produced videos can put off potential customers, so it is worth investing in professional video production. For example, high-quality livestreams or webinars can also be made available afterwards as video on demand and can therefore be reused,

6. promote your videos on social media

Social media platforms such as Facebook, Instagram and YouTube are great places to share your videos and reach a wider audience.  

7. optimize your videos for search engines (Video SEO)

By using relevant keywords and tags, you increase the likelihood of your videos appearing in search results.  

8. insert a call to action (CTA)

Make it clear to the viewer what they should do after watching the video or webcast, e.g. visit your website or make a purchase.  

9. consider using videos in email marketing

Using videos in your email marketing campaigns can increase open and click rates.  

10. use video analytics to track performance

You can use tools such as Google Analytics to track the performance of your videos and determine how well they are received by your audience.  

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Why is a video content marketing strategy so important for B2B companies?  

B2B companies often overlook video marketing because they think it is only suitable for B2C companies. However, videos can be just as effective for B2B companies as they are for B2C companies. In fact, there are a number of reasons why B2B companies should consider using video in their marketing efforts.  

1. explain complex products  

First and foremost, videos are an extremely effective way of explaining complex products or services to potential customers. By using video, you can present the features and benefits of your offerings in a way that is easy for the viewer to understand and identify with. This can be particularly useful if you are selling a technical product or service that is difficult to understand through text alone. It is also important to ensure secure video hosting.

2. build trust and credibility  

Branded video platforms are also a great way to build trust and credibility with your audience. By showcasing your products or services via video, you can provide viewers with a more immersive and authentic experience that helps build trust and establish your brand as a leader in your industry.  

3. reach a larger audience  

Another reason why B2B companies should use video is that it allows you to reach a wider audience. With the proliferation of social media, it's easier than ever to share videos and reach a global audience. And with more and more people accessing the internet via their smartphones, videos are a great way to capture the attention of mobile users.  

4. video content has a higher conversion rate  

Video content is important for a number of reasons. For one, it is an extremely effective means of engaging and persuading the viewer. According to a recent study, the average conversion rate for videos is 13%, compared to just 2.9% for text-based content. This is because companies can use videos to convey complex information and emotions in a way that is easy for the viewer to understand and identify with.  

Conclusion

Overall, video content is an essential part of any B2B marketing strategy, and companies that don't include it in their marketing efforts are missing out on a valuable opportunity to engage and persuade their audience. That's why it's important for B2B companies to utilize video formats like video podcasts. By following these 10 tips, you can create successful video marketing campaigns that will help your business thrive.
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