Video marketing

Which content management system is right for your business?

In this glossary article, we will explain the main terms and features of a video CMS as a content management platform.

Table of contents

A video CMS (Content Management System) is a platform that makes it easier for companies to organize and manage content.

Components of a Video CMS:

- Video hosting and storage:
A video CMS provides reliable and secure hosting and storage of video content. It allows uploading videos in various formats and takes care of the secure storage of media files.

- Video management:
Tools for efficient management of video content. These include functions such as the

  • Organize videos into categories,
  • adding metadata such as titles, descriptions, and tags, and
  • managing user access and rights.

- Video Playback:
A video player that allows videos to be played on multiple platforms and devices. The player should be customizable to ensure consistent branding and an optimal user experience.

Video management

- Video transcoding and optimization:
A video CMS should have transcoding capabilities to convert videos to different formats and resolutions. This enables optimal viewing on different devices and bandwidths.

- Video Distribution:
It enables video sharing on social media platforms, websites, blogs, and other digital channels.

- Video Analytics:
Tools to analyze video performance and engagement. This includes metrics such as number of views, play times, clicks, viewer interactions, and conversion rates.

- Integrations:
This includes, for example, CRM systems, email marketing tools, LMS (Learning Management System) and e-commerce platforms.

- User Management:
Manage user accounts and roles to control access to video and support collaboration within the system.

Advantages and disadvantages of video CMS:

A video CMS offers numerous advantages, such as the components already mentioned above to easier

  • Video content management and distribution,
  • a user-friendly interface,
  • Analysis functions,
  • Integrations with other platforms and tools as well as
  • the possibility of monetization.
  • Also the security of the content and
  • the possibility of automating workflows are important factors.

However, there are also some disadvantages, such as

  • the costs of implementation and maintenance,
  • dependence on a third-party provider and
  • the limited flexibility in terms of design and functionality.

It's important to carefully weigh these pros and cons to determine if a video CMS is the right choice for your organization's needs.

Features for choosing a CMS:

A good video CMS should offer various features to enable effective management and distribution of video content. Here are some of the most important features that a video CMS should offer:

- Upload and management features:
A video CMS should make it easy to upload, organize and manage videos. It should provide functions for editing videos, including trimming, cutting, and adding titles, subtitles, and descriptions.

- Cloud-based storage:
A video CMS should provide a reliable and secure storage solution for your videos. Cloud-based storage allows easy access to your videos from anywhere, anytime.

- Customizable players:
A choice of customizable video players to showcase videos on your website or other platforms. This can help improve brand image and increase viewer engagement.

- Automatic encoding:
A good video CMS should automatically encode the videos for different formats and devices. This ensures that they can be displayed optimally on all devices and platforms.

- Integrations with other platforms :
Your videos are often published not only on one platform but on multiple platforms. Therefore, it should be possible to share them seamlessly on different platforms from one video CMS.

- User roles and permissions:
A video CMS should offer different user roles and access rights. This facilitates the management and protection of confidential video content.

- Search function:
A video CMS should provide a powerful search function to enable users to find videos quickly.

Example search function

- Transcription and subtitling :

To ensure inclusion , it should provide a feature for automatic transcription and subtitling of videos. This ensures that your videos are accessible to a wider audience.

- Customizable metadata :

A video CMS should have customizable metadata such as

  • Title,
  • Descriptions,
  • Tags and
  • Categories

to provide easy management and organization of video content.

These features can help make a video CMS an effective tool for businesses and marketers to manage and distribute video content.

What providers are there for video CMS?

Brightcove: (USA)

The company offers a comprehensive suite of tools and services for creating, managing and distributing video content. However, it is often too complex for small and medium-sized businesses to really use for everyday work.

Vimeo: (USA)

The company offers a wide range of features and tools for creating, managing and distributing video content, as well as tools for monetizing videos. However, the full range of features is unfortunately not included in all price categories.

Kaltura: (USA)

The company offers an open source platform that helps businesses manage and distribute their video content. Kaltura also offers a range of features to integrate with other platforms and tools. Limited customization options and the lower price points.


The company offers a wide variety of flexible integrations even in the smaller packages for managing and processing their video content. Many functions are already included in the small packages. If desired integrations are missing, they can be added with the API.



Overall, a video CMS offers a variety of features and tools to simplify the management and distribution of video content.

Use a CMS to share their videos with a wider audience and improve engagement.

However, it is important to choose your video CMS carefully to meet your specific requirements. High quality and performance should be provided by your video CMS at all times.

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