Which content management system is right for your company?

A video CMS (content management system) is a platform that makes it easier for companies to organize and manage content.

Components of a Video CMS:

- Video hosting and storage:
A video CMS offers reliable and secure hosting and storage of video content. It enables videos to be uploaded in various formats and takes care of the secure storage of media files.

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- Video management:
Tools for the efficient management of video content. This includes functions such as the

• Organize videos into categories,
• adding metadata such as titles, descriptions and tags, and
• the management of user access and rights.

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- Video playback:
A video player that allows videos to be played on different platforms and devices. The player should be customizable to ensure consistent branding and an optimal user experience.

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- Video transcoding and optimization:
A video CMS should have transcoding functions to convert videos into different formats and resolutions. This enables optimal display on different devices and bandwidths.

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- Video distribution:
It enables videos to be shared on social media platforms, websites, blogs and other digital channels.

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- Video analytics:
Tools to analyze video performance and engagement. This includes metrics such as number of views, play times, clicks, viewer interactions and conversion rates.

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- Integrations:
This includes CRM systems, email marketing tools, LMS (Learning Management System) and e-commerce platforms, for example.

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- User management:
The management of user accounts and roles to control access to videos and support collaboration within the system.

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Advantages and disadvantages of Video CMS:

A video CMS offers numerous advantages, such as the components already mentioned above

• Management and distribution of video content,
• a user-friendly interface,
• Analysis functions,
• Integrations with other platforms and tools and
• the possibility of monetization.
• The security of the content and
• the possibility of automating work processes are important factors.

However, there are also some disadvantages, such as

• the costs of implementation and maintenance,
• dependence on a third-party provider and
• the limited flexibility in terms of design and functionality.

It is important to carefully weigh up these pros and cons to determine whether a video CMS is the right choice for your company's needs.

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Features for the selection of a CMS:

A good video CMS should offer various features to enable effective management and distribution of video content. Here are some of the most important features that a video CMS should offer:

- Upload and management functions:
A video CMS should make it easy to upload, organize and manage videos. It should offer functions for editing videos, including trimming, cutting and adding titles, subtitles and descriptions.

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- Cloud-based storage:
A video CMS should offer a reliable and secure storage solution for your videos. Cloud-based storage allows easy access to your videos from anywhere and at any time.

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- Customizable players:
A selection of customizable video players to showcase videos on your website or other platforms. This can help improve brand image and increase viewer engagement.

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- Automatic encoding:
A good video CMS should automatically encode the videos for different formats and devices. This ensures that they can be displayed optimally on all devices and platforms.

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- Integrations with other platforms:
Your videos are often not only published on one platform but on several platforms. It should therefore be possible to share them seamlessly on different platforms from one video CMS.

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- User roles and authorizations:
A video CMS should offer different user roles and access rights. This makes it easier to manage and protect confidential video content.

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- Search function:
A video CMS should offer a powerful search function to enable users to find videos quickly.

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- Transcription and subtitling :

To ensure inclusion , it should offer a function for automatic transcription and subtitling of videos. This ensures that your videos are accessible to a wider audience.

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- Customizable metadata :

A video CMS should provide customizable metadata such as

• Title,
• Descriptions,
• Tags and
• Categories

to enable easy management and organization of video content.

These features can help make a video CMS an effective tool for companies and marketers to manage and distribute video content.

Which providers are there for video CMS?

Brightcove: (USA)

The company offers a comprehensive suite of tools and services for the creation, management and distribution of video content. However, it is often too complex for small and medium-sized companies to really use in their day-to-day work.

Vimeo: (USA)

The company offers a wide range of functions and tools for creating, managing and distributing video content, as well as tools for monetizing videos. However, the full range of functions is unfortunately not included in all price categories.

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Kaltura: (USA)

The company offers an open source platform that helps companies manage and distribute their video content. Kaltura also offers a range of features for integration with other platforms and tools. Limited customization options and lower price points.

STREAMBOXY: (EN)

The company offers a wide range of flexible integrations even in the smaller packages for managing and processing your video content. Many functions are already included in the small packages. If desired integrations are missing, these can be added using the API.

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Conclusion

Overall, a video CMS offers a wide range of functions and tools to simplify the management and distribution of video content.

Use a CMS to make your videos accessible to a wider audience and improve engagement.

However, it is important to choose your video CMS carefully to meet your specific requirements. Your video CMS should be able to deliver high quality and performance at all times.

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