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How corporate videos can support your business goals

Get an overview of the importance, goals and components of video to showcase their brand and products.

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In today's digital world, it is more important than ever for companies to communicate their customer journey in an effective and convincing way. Corporate videos are a very popular and effective tool for this.

Corporate videos are produced specifically for companies to showcase their brand, products or services. These videos can be used for various purposes, such as a

  • Part of the video marketing strategy,
  • for the training of employees,
  • to improve brand awareness or
  • simply as entertainment for customers and business partners.

What are the advantages of corporate videos?

Corporate videos have many advantages over other forms of corporate communication.

1. they offer the possibility to present information in a visual format. This often simplifies reading texts or viewing images and makes it more entertaining.

2. corporate videos can achieve a strong emotional impact(video storytelling). The audience is addressed in a way that other formats cannot achieve.

3. another advantage of corporate videos is that they are very flexible and adaptable. Depending on the target audience and the purpose of the video, it can be produced in different lengths, styles and formats. A short and snappy video can be produced for social media channels. A longer and more detailed video is better suited for training purposes or for presentation at trade shows.

Video with emotions

Corporate video challenges:

However, there are some important things to consider when producing a corporate video.

1. it should communicate clearly,

  • what the company is all about,
  • what products or services it offers and
  • why it is different from other companies.

Convey a clear message and call to action that asks the audience to take a specific action.

2. another important factor in the production is the quality. The video should have high resolution and good sound quality to ensure a professional look. Pay attention to good video editing to captivate and entertain the audience.

3. when distributing the video, make sure to use a video platform that meets your requirements. There you can present yourself to the company's audience in the best possible way. A well-produced video won't do much good if no one sees it.

Video quality through good equipment

Here are some tips that can be helpful when producing a corporate video:

1. define your goals:

Define the goals of your video before you start production. Do you want to sell your product or service, strengthen your brand, or train employees? Once you've defined your goals, you can adjust the content and style of the video accordingly.

2. create a clear message:

A corporate video should convey a clear message that the audience can understand and remember. Phrase your message simply and concisely. Clearly highlight your brand values and benefits.

3. choose a suitable style:

Corporate videos can be produced in a variety of styles, such as animated, live-action, or hybrid. Choose the style that best fits your brand and goals. An animated video may be appropriate for making complex information easy to understand. A live-action video has a more personal touch.

4. make sure the quality is good:

Corporate videos should have high resolution and good sound quality to ensure a professional look.

5. distribute the video:

Analyze your target audience and make the produced corporate video available on the appropriate video platforms.

Which tools support the production of corporate videos?

Of course, there are a variety of tools that can help with corporate video production. Here are some recommended tools and their headquarters:

- Adobe Premiere Pro (USA):

Adobe Premiere Pro is a professional video editing software used by many companies to produce corporate videos. With this software, you can cut, edit, color correct, and add special effects to videos.

- Final Cut Pro (USA):

Final Cut Pro is another professional video editing software used by many companies. The software offers extensive editing features and an intuitive user interface.

- Renderforest (Armenia):

Renderforest is an online tool to create logo animations, presentations, intros and other types of videos. It offers a large number of templates and styles to let you personalize your corporate videos quickly and easily.

- Hootsuite (Canada):

Hootsuite is a social media management tool that lets you publish and manage your corporate videos on various social media channels. You'll be able to schedule posts, create automated campaigns and get detailed analytics about your social media activities.

These tools can help companies produce, edit, publish, and manage their corporate videos in a simple and effective way. They also offer a variety of features and options that allow companies to tailor their corporate videos to their specific goals and requirements.

Video production


Corporate videos are an extremely useful tool for businesses to effectively communicate their messages and engage audiences in an engaging way.

By definition

  • clear goals,
  • the creation of a clear message,
  • the choice of the appropriate style,
  • ensuring good quality and
  • the distribution of the video on various platforms

companies can ensure they realize the full potential of their corporate video, increasing brand awareness and sales.

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