How corporate videos can support your business goals

In today's digital world, it is more important than ever for companies to communicate their customer journey in an effective and convincing way. Corporate videos are a very popular and effective tool for this.

Corporate videos are produced specifically for companies to present their brand, products or services. These videos can be used for various purposes, such as

• Part of the video marketing strategy,
• for the training of employees,
• to improve brand awareness or
• simply as entertainment for customers and business partners.

What are the advantages of corporate videos?

Corporate videos have many advantages over other forms of corporate communication.

1. they offer the possibility of presenting information in a visual format. This often makes reading text or viewing images easier and more entertaining.

2. corporate videos can achieve a strong emotional impact(video storytelling). The audience is addressed in a way that other formats cannot achieve.

3 Another advantage of corporate videos is that they are very flexible and adaptable. Depending on the target group and purpose of the video, it can be produced in different lengths, styles and formats. A short and snappy video can be produced for social media channels. A longer and more detailed video is better suited for training purposes or for presentations at trade fairs.

Challenges with corporate videos:

However, there are a few important things to bear in mind when producing a corporate video.

1. it should communicate clearly,

• what the company is all about,
• which products or services it offers and
• why it differs from other companies.

Convey a clear message and call to action that prompts the audience to take a specific action.

2 Another important factor in production is quality. The video should have a high resolution and good sound quality to ensure a professional appearance. Pay attention to good video editing to captivate and entertain the audience.

3. when distributing the video, make sure you use a video platform that meets your requirements. There you can present yourself optimally to the company's audience. A well-produced video will not be of much use if nobody sees it.

Here are some tips that can be helpful when producing a corporate video:

1. define your goals:

Define the objectives of your video before starting production. Do you want to sell your product or service, strengthen your brand or train employees? Once you have defined your goals, you can adapt the content and style of the video accordingly.

2. create a clear message:

A corporate video should convey a clear message that the audience can understand and remember. Keep your message simple and concise. Clearly emphasize your brand values and benefits.

3. choose a suitable style:

Corporate videos can be produced in different styles, such as animated, live-action or hybrid. Choose the style that best suits your brand and objectives. An animated video can be suitable for making complex information easy to understand. A live-action video has a more personal touch.

4 Ensure good quality:

Corporate videos should have a high resolution and good sound quality to ensure a professional appearance.

5. distribute the video:

Analyze your target group and make the produced corporate video available on the appropriate video platforms.

Which tools support the production of corporate videos?

Of course, there are a variety of tools that can help with the production of corporate videos. Here are some recommended tools and their main locations:

- Adobe Premiere Pro (USA):

Adobe Premiere Pro is a professional video editing software that is used by many companies to produce corporate videos. With this software, you can cut, edit, color correct and add special effects to videos.

- Final Cut Pro (USA):

Final Cut Pro is another professional video editing software used by many companies. The software offers extensive editing functions and an intuitive user interface.

- Renderforest (Armenia):

Renderforest is an online tool for creating logo animations, presentations, intros and other types of videos. It offers a variety of templates and styles that allow you to personalize your corporate videos quickly and easily.

- Hootsuite (Canada):

Hootsuite is a social media management tool that allows you to publish and manage your corporate videos on various social media channels. You can schedule posts, create automated campaigns and receive detailed analyses of your social media activities.

These tools can help companies to produce, edit, publish and manage their corporate videos in a simple and effective way. They also offer a variety of features and options that allow companies to tailor their corporate videos to their specific goals and requirements.

Conclusion:

Corporate videos are an extremely useful tool for companies to communicate their messages effectively and engage audiences in an appealing way.

Through the definition

• clear goals,
• the creation of a clear message,
• the choice of a suitable style,
• the guarantee of good quality and
• the distribution of the video on various platforms

companies can ensure that they realize the full potential of their corporate video and increase their brand awareness and sales.