What are the most important video formats for marketers?

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Video platforms offer a unique opportunity,

Telling stories in video podcasts,
communicate customer journeysand
build an emotional connection with the audience.

To take full advantage of corporate videos in marketing, marketers need to choose the right video thumbnails and formats for their goals.

Why is choosing the right video format crucial?

Each video format has its own advantages and disadvantages, such as compatibility, compression rate, image quality and file size.

For this reason, in this article we distinguish between the

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Video format as video type - The aim of the video is reflected in the type of video.

Video format from a technical perspective - What format does the video file have?

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It is important that marketers choose the right format that is suitable for their target audience and video marketing objectives.

Choosing the right format can also contribute to a more efficient loading time and a more positive user experience. If this is not taken into account, videos can be aborted prematurely. As a result, the opportunity to establish a connection with the target group is lost.

Marketers should analyze which format is best suited to their target group and marketing objectives. After all, the best possible experience for their users and maximum effectiveness of their videos is essential.

What video formats are available?

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Whether live or video on demand, these formats are available:
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1. explanatory videos

Explanatory videos are

simple,
visual representations,
that provide a clear and concise explanation of a concept, idea or product.

They are suitable for explaining complex topics simply or presenting a new product/service.

2. live videos

Live videos are an exciting way to interact with audiences in real time. They offer brands the opportunity to give real, unvarnished insights into their work and culture. Live videos can be streamed via social networks to build a closer connection with your audience.

3. fire videos

Brand videos are a powerful tool for communicating brand identity and message. They can have a variety of formats, from animated explainer videos to emotional stories. It is important that brand videos are authentic, memorable and consistent with the brand identity.

4. influencer videos

Influencer videos are another way to reach a target audience. These videos can have a variety of formats, from reviews of your products to supporting campaigns.

5. product demo videos

Product videos are a way of showing a product in action and demonstrating its functionality. These videos should convince potential customers that the product meets their needs. They can also help to illustrate how your product solves a problem. Technical or complex products in particular benefit from this presentation, as benefits are difficult to convey with text and images.

6. customer testimonials

Customer testimonials are a valuable way to strengthen the persuasive power of brand messages. These videos show the positive effects of your product on customers' lives.

7. 360-degree videos

360-degree videos offer a completely new perspective for the audience. They make it possible to experience places and events from every angle. This type of video is particularly useful for virtual tours, real estate and the presentation of event locations.

8. augmented reality (AR) and virtual reality (VR)

AR and VR are innovative technologies that enable a completely new dimension of interaction with the audience. These technologies are used to

to create brand experiences,
demonstrate products and
potential customers into the world of the brand.

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Video format from a technical perspective - What format does the video file have?

Videos in the wrong format can lead to compatibility issues if they do not work on certain devices or operating systems. This can result in the video not being seen by a key audience. In addition, poor image quality can make the video less engaging and less effective.

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Advantages and disadvantages of the video formats compared

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For this reason, we would like to list the respective formats with their advantages and disadvantages:

MPEG-4 (.mp4)

MPEG-4 is a widely used video format that is often used for mobile devices and internet viewing. It offers a good compression rate and good image quality and can be played on a wide range of devices.

QuickTime (.mov)

QuickTime (.mov) is a proprietary video format developed by Apple. It is mainly available for Mac computers and iOS devices and offers a good compression rate and image quality.

Tip: It's important to note that marketers using QuickTime may be excluding a larger audience if they share their videos on devices or operating systems that don't support QuickTime.

AVI (.avi)

AVI (.avi) is an older video format that offers good compatibility with a wide range of devices and operating systems. It offers a good compression rate and image quality, but it has a higher data volume than other modern formats.

Tip: Marketers using AVI need to make sure they test their videos on modern devices to ensure they play back well.

WMV / ASF (.wmv / .asf)

WMV / ASF (.wmv / .asf) are proprietary video formats developed by Microsoft. They offer a good compression rate and image quality and are mainly available for Windows computers and devices.

Tip: Marketers using WMV / ASF should ensure that they test their videos on devices and operating systems that do not support them to ensure they are not excluding their target audience.

HTML5 / WebM (.webm)

HTML5 / WebM (.webm) is an open video format that was developed for use on the web. It is an important part of the HTML5 specification and offers a good compression rate and image quality.

Tip: Marketers should ensure that they test their videos on all popular browsers to make sure they are not excluding their target audience.

FLV / 3GP (.flv / .3gp)

FLV / 3GP (.flv / .3gp) are both formats developed primarily for use on mobile devices. FLV was originally developed by Adobe for Flash content and is still a common format for online videos. 3GP is a format that was developed for use on cell phones and is still used on some older devices.

Tip: When using FLV / 3GP, you should test in advance that the videos are supported on the end devices and operating systems. You do not want to exclude your target group.

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Conclusion

Finally, it is important to note that video marketing is not just a one-way street. Don't forget to also respond to the feedback and interactions of your target audience. This can help you build a closer relationship with your customers and strengthen your brand.

From increasing conversion rates to strengthening brand awareness, it offers numerous benefits.

By selecting the most important