Gamification at events: definition and advantages

Interactions can be decisive for the success of digital events. Gamification offers a playful way to break up the often very dry topics for all participants and speakers.

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How can games optimize your events and get the most out of them so that your attendees don't get bored to death? Gamification tools have been found to work wonders in the MICE industry, and today we're going to take a look at how you can benefit from them!

Gamification definition

Gamifiaction is the use of game-like elements to engage, motivate, and get people to change their behavior.

Gamifying your event can help you attract more attendees and get them to share their experiences with others.

There are many ways to make an event fun, such as contests, awarding points for certain activities, and giving prizes. These incentives can be used to reward participants for their attendance or to encourage participation in certain events.

Another option is to require participants to complete a certain number of tasks before unlocking higher reward levels. This is intended to encourage the commitment of all participants, to create the feeling that it is worthwhile to fulfill all the requirements.

Gamification examples

The following gamification examples show that the method allows a multi-layered implementation and can pay off on different business goals:

- Escape Games: Players have to rummage around, open chests, discover new rooms and solve a series of puzzles within a limited time.

- Lego Serious Play: Serious Games are a facilitated process that combine the benefits of play and building with Lego bricks with business issues.

What are the gamification benefits?

Gamification is a great way to increase engagement, satisfaction, and employee and customer loyalty at events. First of all, there are several benefits for attendees such as increased engagement, community, attention, and motivation. For event organizers, there are also many data points that can be gained from the system (insights, instant feedback, etc.). In general, it can be said that such events at your events is a benefit for both sides.

What are potential barriers to incorporating gamification at events?

It is an effective tool for events that want to increase participant engagement and make them feel like they have accomplished something.

However, the process has its pitfalls. The lack of time is the biggest challenge.

In addition, technical issues may prevent some players from enjoying the event. For these reasons, it is important for event organizers to consider how they will integrate gamification into their events before implementing it.

Woman playing a gamification game

How is gamification applied?

Events are an effective way to engage an audience and create lasting memories. One way event planners can achieve this is through gamification. The basic principles include the following:

-A clear goal or objective

-Strategies, either for virtual or hybrid events, to achieve goals that would be difficult to achieve in real life.

-targeting specific audiences based on their needs and desires. This makes it easier for participants to pick and choose the events they want to attend

-Time and effort will vary depending on how much time you have before the event begins, how much time you spend planning, etc.


Leaderboards were among the most successful tools. They rank participants in order from first to last place and allow competition between those who perform best. This encourages participants to work harder and stay focused, knowing that their position is up for grabs at any time.

The rankings can be prominently displayed in the event space so that everyone can see where they stand. Another more discreet option is to display only a ranking number next to each person's name.

Live Polling

Live Polls are a great way to add gamified elements to your event. The live polling tool allows attendees to answer questions in real time on their mobile device. This is an easy way to engage the audience and get feedback from them.

You can even send text messages with the results of the voting or use it for opinion polls, quizzes or preference questionnaires. Real-time voting gives attendees the opportunity to actively participate in your event. A live streaming platform lets them share their opinions and thoughts with each other as well as with you, the event organizer!

Scavenger Hunt App

Scavenger is an app that makes the scavenger hunt experience fun. Like a scavenger hunt, players are given a list and clues about the items they need to find. The difference is that players are not looking for these items in the real world, but in virtual reality. This turns the game into a scavenger hunt in 3D space with limitless possibilities and no restrictions on what can be found.

Word Clouds

Word clouds are beneficial in online events because they provide a visual representation, engage participants, enable play, provide real-time feedback, and facilitate analysis.

More articles on this topic:

5 tips for more interactive events

The future of events: Hybrid Events

10 tips for a successful online conference

No Show Rate: Definition, Calculation and Risks


As you may have already noticed, games are a powerful tool. If you can get your attendees excited about participating in your events, it will lead to more successful events.

Plus, it can be done at a low cost that won't break the bank for you or your participants. Consider using this type of game at your next event and see what it does for you!

You may get hooked on all the good things that happen when you use some good old gaming techniques at your events. You'll soon find that the tasks and puzzles are not only fun, but also give participants a chance to socialize outside of the event.

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