3D integrations for online events

What are 3D events?

At online events and hybrid events, you can integrate 3D applications to make the participant experience creative and varied. There are now more and more integrations that allow viewers to discover a room, exhibition stand, store, etc. in a three-dimensional world.

Spectators can usually move around in the 3D software using the computer's mouse. In some cases, each participant is also given an avatar with which they can move around the room. You can turn around yourself, move towards stands, for example, or click on certain things.

With online trade fair stands in 3D, there is usually the option of starting 1:1 communication. Participants can either exchange messages via a chat module at the stand or communicate directly face-to-face in an extra video meeting. There are no limits to the possibilities for interaction.

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What are the advantages of 3D integrations?

The integration of 3D applications makes the event exciting and varied. After almost three years of exclusively online meetings and digital conferences, people have become numb to virtual presentations.

3D integrations are just the thing to make the event creative and new. Let your audience explore the 3D world on their own. The result is an emotional participant experience that will make the event unforgettable.

The creative, the exciting, the new - that's what makes things so interesting. People will spend much longer on 3D applications than on standard online tools. For example, if you have created an online store in 3D form, more time spent there means a higher probability of becoming a customer or partner.

Online, participants also have the opportunity to get a better overview by scaling the 3D world. Zooming in and out helps you to know your way around, not miss anything and keep an eye on all the options.

As a stand owner or organizer of the trade fair, it makes sense to hold it online or hybrid. In addition to health precautions, such as the current coronavirus pandemic, there are also other factors such as sustainability, costs, travel time, inclusion, etc. With 3D integrations, you can enhance event experiences and make use of innovative presentation options.

There are often 3D integrations that allow you to test the functions free of charge. This allows you to quickly and easily see whether the solution is sufficient for your requirements.

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Reading tip: 5 tips for more interactive events

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What are the disadvantages of 3D integrations?

In addition to the numerous advantages of 3D integrations, not only participants but also moderators and initiators are faced with challenges. The 3D integration must be set up and visually designed, despite the fact that installation is usually uncomplicated. The participant interface must be branded and made interactively clickable so that communication and interaction with the participants works. This often means time and effort.

For online trade fairs based on the 3D principle, all trade fair stand representatives must be contacted and the functionalities explained.

Of course, you are also always dependent on a stable internet connection. Unstable data transfer rates make it difficult for 3D applications to function and reduce the success of the event.

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Examples of 3D integrations

We present the integration of the 3D application "Die Schmidts". This is one of many tools that can be integrated via STREAMBOXY.

With its expertise in product presentations in the digital space, "Die Schmidts" offers you a sensible alternative to a conventional trade fair presence. Individual solutions are created for you to present your company and your products in the best possible way. All this at extremely moderate costs, with guaranteed implementation, without the usual trade fair hustle and bustle.

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What do I need to consider when integrating 3D applications?

The integration of 3D software is usually straightforward. Nevertheless, there are a few points you can pay attention to in order to give your viewers an unforgettable experience.

Before choosing a 3D tool, be clear about what you want to achieve with the application.

• Is the tool intended for networking?
• Do you want to create a 3D mesascape to sell products?
• Should games be offered during the event breaks to lighten the mood?

Once you have defined the purpose of your event or 3D tool, the next step is to find the right tool.

Find out about the individual functions, interfaces, possible disadvantages and, above all, the data protection and security aspects of the tool. Only integrate applications that meet your data protection requirements. Event security comes first!

You should also familiarize yourself with the tool's integration options. You need to understand how the tool is integrated into your platform or event. Are there any specific requirements?

In the final step, you should also consider how the application will be received by the participants. This includes more than just the presentation and user-friendliness. It is particularly important to clarify whether the 3D functions work on all end devices or only to a limited extent on a large screen, for example.

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Which 3D tools inspire you? Please share your experiences with us!

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These blog articles may also interest you:

Measuring event success correctly

Online Events - This is what matters

Sustainable events - what is important?

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