Table of contents
Every company is unique and has its own goals, values and challenges. When it comes to event hosting, a customized approach can be crucial to ensure that the event truly meets the needs of the company and its stakeholders - whether you're hosting a product launch, networking event or hybrid event .
1. what format should the event have?
Decide whether your event should be an interactive exchange, be used only for presentations or whether the event formats should be a mixture of both.
- Event for interactive exchange
Conference formats are ideal for direct exchange between participants via webcam and screen sharing.
- Event for presentations
Do you need a platform to let your audience participate in panel discussions, the Annual General Meeting, speeches, etc.?
Then livestreams are just the thing for transmitting content to thousands of viewers.
- Mixed event formats
Are you planning a complex event with various speakers, livestreams, interactive discussion rounds, collaboration and presentation of content?
2. how do the participants get to the event?
In the second step, you can now decide how you want to communicate with your participants, how you want to create the participants and how you want to send the invitations. Decide what the actual participant management should look like and work out the optimal onboarding concept with your team.
- Individual
You can create your participants individually and assign them different roles or access rights. This method is ideal if you are planning an event with fewer participants.
- Import
If you have already created a list of participants, you can easily and automatically transfer it to the event user list. This saves time and effort.
- Self-registration
Interested parties can use this function to register for the event themselves.
- Portals
Do you already use a CRM tool in your company? Synchronize contacts with a CRM integration or let people register for the desired event independently via portals.
3. what should the event look like?
In the next step, you can now decide how your event should look, be designed and branded.
Look for a platform that can adapt every element of the event to your branding and corporate design. This allows you to set specific accents and design individual events. Let your participants immerse themselves in their own world.
- E-mail branding
A successful event starts with communication in advance. Design email templates with your own look and feel
- Stage branding
For an online event or a hybrid event, it is important that it is branded in your corporate colors, fonts, images, etc.. This will generate trust.
- Event onboarding and user registration
Use a platform that allows you to design customized onboarding pages and user registration.
- 100% Whitelabeling
Look for a virtual event platform that makes it possible to customize the interface to your corporate identity down to the last detail, such as your own URL and mailing addresses.
4. which integrations are required?
Integrating different components of the event can improve the attendee experience and optimize event management. For example, you can integrate event registration into a CRM system. Integrations and interaction tools are also available.
5 What happens to the content after the event?
A video platform can be a great way to provide a branded world where event content can be securely hosted even after the event. Webinars and on-demand videos can be easily uploaded and made available. Video analytics provide valuable insights into the interests of the target group.